Hi, I’m Jo.
I help transform marketing departments by creating meaningful digital experiences that resonate with audiences and drive revenue.
Empowering Innovation, Driving Growth, Inspiring Inclusion.
As a passionate marketing leader with over a decade of experience, I have spearheaded more than 250 campaigns across various industries, regions, and product lines. I led major industry events, launched multiple new healthcare products, and developed impactful digital initiatives such as podcasts, digital series, round tables, paid social strategies that resonate with audiences and drive revenue. My programs have contributed to over $70 million in marketing-generated funnel for organizations and $175 million in marketing-influenced funnel in digital solutions across the globe.
I have expertise in account-based marketing, demand generation, and marketing automation. My approach blends creativity, data-driven insights, and a customer-centric focus to deliver measurable results. I am passionate about understanding the mindset of target audiences, and crafting innovative strategies that resonate, drive revenue, and foster engaged customers.
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+$250,000 in cost savings
By leveraging technology, new process improvements, employee training, and artificial intelligence, I help save marketing organizations in spend.
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Over $70 million
Marketing generated funnel from multi-channel campaigns influencing each touch point of the buyers journey, progressing qualified leads to the sales cycle.
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Over 5 Award Winning Campaigns
Creator of Cardiology Coffee Breaks virtual series, and Health IT Talks podcast which were recognized by GE HealthCare leadership. Nominated for Marketo Revvie’s.
Cardiology Coffee Breaks
Created 15-minute cardiology coffee break series on its 3rd season, with engaged target audiences
Case Studies
Marketing Dashboards
Created commercial and marketing dashboards for key stakeholders, that gained key insights and were visually impactful. Used weekly and quarterly.
Healthcare IT Talks
Produced and developed the healthcare IT Talks podcast with over 10,000 streams and 3,000 subscribers, with loyal listeners.
Generative AI for Marketing
Led a cross-functional team of marketers in implementing Chat GPT and generative AI best practices resulting in cost savings, increased productivity, time savings, and more.
Ultimately Human
Brand identity development and website redesign for family-owned and longstanding Brooklyn-based pizzeria Sauce & Slice
Product Launch
Led the launch of GE HealthCare’s data management solutions, Edison Datalogue, Edison True PACS and new enterprise subscription models
Public Speaking Engagements
Jodie Lail as a speaker and panelist at AIify.io event in San Francisco discussing the human elements of Artificial Intelligence in Marketing
Jodie Lail on Marketing Careers podcast discussing her career from microbiology, to healthcare marketing, and how artificial intelligence helps her job.
Jodie Lail on GE HealthCare's Cardiology Coffee Breaks discussing the benefits of data management and AI in enterprise imaging.
Jodie Lail speaker at revenue marketing summit
A Passion for Giving Back
I’m deeply committed to giving back and supporting impactful causes. I’ve dedicated my time and skills to various non-profits, including the International Child Resource Institute (ICRI), an organization that promotes the well-being of children and families worldwide.
With ICRI, I played a key role in fundraising efforts, raising over $15,000 through targeted online promotions. Beyond funding, I contributed by:
Developing Engaging Newsletters: Crafted content to connect with supporters and keep them informed about the organization’s impact.
Updating the Organization's Website: Ensured that online platforms reflected ICRI’s mission and current initiatives.
Conducting Interviews with International Directors: Highlighted stories from global partners to inspire donors and volunteers.
Creating Blog Content: Shared meaningful updates and success stories to strengthen ICRI’s connection with the community.
My passion for volunteer work aligns with my professional values—fostering a culture of support, inclusivity, and positive change.
Interests
As a life-longer learner, my passion for understanding people extends far beyond the workplace—it's what fuels my love for travel. I thrive on immersing myself in different cultures, tasting local cuisines, and finding common ground with individuals from all walks of life. My adventures have taken me across five continents and more than 25 countries, each journey leaving an indelible mark on how I connect, and lead.
These experiences have deepened my commitment to diversity and inclusion. They’ve taught me that every voice matters and that the power of a team comes from its unique blend of perspectives. Travel has given me a global mindset—one that embraces adaptability, creative problem-solving, inclusivity, and empathy.
