Jodie “Jo” Kaur Marketing Portfolio

Digital Series: Cardiology Coffee Breaks

I created and produced three successful seasons of the Cardiology Coffee Breaks—a 15-minute series designed specifically for busy cardiologists and department heads. These bite-sized sessions provide a perfect opportunity for healthcare professionals to enjoy their favorite coffee or tea while discovering how GE HealthCare's integrated solutions can drive precision care, improve operational efficiency, and boost patient satisfaction.

By keeping production costs low, I was able to achieve a high ROI, making the Cardiology Coffee Breaks a strategic win for our marketing efforts.

Podcasts: Healthcare IT Talks

I created, produced, and edited a groundbreaking healthcare IT podcast that delves into emerging technologies and industry trends within enterprise imaging. Through thought-provoking conversations with influential leaders in the healthcare space, the podcast became a go-to resource for professionals seeking the latest insights. Hosted by GE HealthCare’s Brian Green, the series quickly gained traction and developed a loyal following.

Key achievements include:

  • 10,000+ plays and an engaged audience

  • 3,300+ subscribers eager to stay updated on industry developments

By featuring top voices in healthcare, the Healthcare IT Talks Podcast successfully combined education, engagement, and tangible results for the organization.

Ultimately Human Integrated Campaign

Developed a 12-month comprehensive multi-channel, multi-stage campaign reaching IT and clinical audiences on the benefits of enterprise imaging in cardiology. Consisted of a sophisticated new website, 3 beautiful assets such as an e-book, solutions guide, checklist, and ROI calculator. In addition, planned and executed promotions paid media, paid social, content syndication, healthcare publications, tradeshows, and email nurture program. Program was scaled and promoted across the globe.

Digital Marketing Analytics

Lead a team of analysts and data scientists in building omnichannel dashboards for marketing and sales teams at GE Digital.

By using data to tell stories of marketing performance on KPI’s, and providing optimization strategies, the marketing team increased yearly revenue by 15% by optimizing channels.

I developed the following dashboards:

  • ABM dashboard

  • Awareness campaign dashboard

  • Conversion campaign dashboard

  • Lead and opportunity health

  • Paid social

  • SEM

  • Website

  • Commercial sales rep performance

  • Channel partners

  • and more..

Email Marketing

Developed fresh. new templates, content, and strategy for nurture series at top, middle, and bottom of the funnel journies across various products and industries, including:

  • Artificial intelligence awareness for healthcare IT

  • Thought leadership campaign on enterprise imaging

  • PACS, VNA, and advanced visualization technologies

  • Cardiology IT awareness, product, and demo tracks

  • Customer support nurtures

  • Oil & gas, mining, transportation and manufacturing industry nurtures

AI Tiger Team

Led a cross functional team of marketers in implementing best practices for generative AI and Chat GPT for marketing.

AI is changing the way marketers work and becoming a critical component of the marketing mix and strategy. The tiger team was put together to evaluate how AI can help improve SEI marketing outcomes and define use cases, prompts, best practices and training for AI adoption.

Through this work, I identified ways that marketing can achieve the following outcomes with AI:

  • increase productivity

  • increase collaboration

  • increase creativity

  • higher lead quality

  • deeper insights

  • save time

  • save costs

Lead Event Management

  • SIIM

  • HIMSS

  • RSNA

  • ACC

  • HLTH

  • VIVE