Jodie Lail “Jo Kaur” Marketing Portfolio

Group of people standing in front of a cosmic-themed backdrop at a conference, with large purple balloons on the sides, during a ribbon-cutting ceremony.

HIMSS

March 2025

Venue
Las Vegas

Led HIMSS 2025 and 2026 comprehensive event planning for GE HealthCare's presence at HIMSS. I collaborated cross-functionally with multiple modalities to align on business goals, NPI launches, design the booth and unique experiences, to ensure requirements are met to deliver a cohesive brand experience.

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Digital Series: Cardiology Coffee Breaks

I created and produced three successful seasons of the Cardiology Coffee Breaks—a 15-minute series designed specifically for busy cardiologists and department heads. These bite-sized sessions provide a perfect opportunity for healthcare professionals to enjoy their favorite coffee or tea while discovering how GE HealthCare's integrated solutions can drive precision care, improve operational efficiency, and boost patient satisfaction.

By keeping production costs low, I was able to achieve a high ROI, making the Cardiology Coffee Breaks a strategic win for our marketing efforts.

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Jodie Lail speaks on a healthcare webinar titled "The Road to Enterprise Imaging in Cardiology" with photos of two women speakers and event details.

Podcast: Healthcare IT Talks

I created, produced, and edited a groundbreaking healthcare IT podcast that delves into emerging technologies and industry trends within enterprise imaging. Through thought-provoking conversations with influential leaders in the healthcare space, the podcast became a go-to resource for professionals seeking the latest insights. Hosted by GE HealthCare’s Brian Green, the series quickly gained traction and developed a loyal following.

Key achievements include:

  • 10,000+ plays and an engaged audience

  • 3,300+ subscribers eager to stay updated on industry developments

By featuring top voices in healthcare, the Healthcare IT Talks Podcast successfully combined education, engagement, and tangible results for the organization.

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Healthcare IT Talks logo on purple background with a microphone icon and GE Healthcare logo.
GE Healthcare logo, large purple text displaying "90%" with downward arrow, promotional message about reducing turnaround times, website screenshot of a person working with medical imaging on computer monitors, and a purple button labeled "Visit our Solution Site."

Ultimately Human Integrated Campaign

Developed a 12-month comprehensive multi-channel, multi-stage campaign reaching IT and clinical audiences on the benefits of enterprise imaging in cardiology. Consisted of a sophisticated new website, 3 beautiful assets such as an e-book, solutions guide, checklist, and ROI calculator. In addition, planned and executed promotions, paid media, paid social, content syndication, healthcare publications, and email nurture program. Program was scaled and promoted across the globe.

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Digital Marketing Analytics

Lead a team of analysts and data scientists in building omnichannel dashboards for marketing and sales teams at GE Digital.

By using data to tell stories of marketing performance on KPI’s, and providing optimization strategies, the marketing team increased yearly revenue by 15% by optimizing channels.

I developed the following dashboards:

  • ABM dashboard

  • Awareness campaign dashboard

  • Conversion campaign dashboard

  • Lead and opportunity health

  • Paid social

  • SEM

  • Website

  • Commercial sales rep performance

  • Channel partners

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A detailed marketing and web analytics report with sections for awareness, webpage visits, clicks on forms, form conversion, and outbound conversion. Includes tables with metrics and graphs for social media, page visits, form clicks, and campaign performance.
Promotional digital graphic for a cardiology coffee break event titled "Connecting the Dots in the Care Pathway" scheduled for October 16th at 12:00 pm ET, featuring an illustrated human heart in a digital, connected design, with event details and registration buttons.

Email Marketing

Developed fresh. new templates, content, and strategy for nurture series at top, middle, and bottom of the funnel journies across various products and industries, including:

  • Artificial intelligence awareness for healthcare IT

  • Thought leadership campaign on enterprise imaging

  • PACS, VNA, and advanced visualization technologies

  • Cardiology IT awareness, product, and demo tracks

  • Customer support nurtures

  • Oil & gas, mining, transportation and manufacturing industry nurtures

AI Tiger Team

Led a cross functional team of marketers in implementing best practices for generative AI and Chat GPT for marketing.

AI is changing the way marketers work and becoming a critical component of the marketing mix and strategy. The tiger team was put together to evaluate how AI can help improve SEI marketing outcomes and define use cases, prompts, best practices and training for AI adoption.

Through this work, I identified ways that marketing can achieve the following outcomes with AI:

  • increase productivity

  • increase collaboration

  • increase creativity

  • higher lead quality

  • deeper insights

  • save time

  • save costs

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ChatGPT Quick Reference Guide for enterprise imaging solutions, Fall 2023, by GE Healthcare. The guide includes sections on key use cases, tones, supercharged prompts, acting as, prompts for marketers, and prompts for sales, with tips and instructions for effective prompt creation and communication.

HealthCare IT Event Management

  • Group of eight diverse professionals standing in front of a GE Healthcare booth at a conference, with a blue background and a large screen displaying healthcare data.

    SIIM

  • Three women sitting on chairs in front of a green wall with the signage 'Equality Lounge' and logos for GE Healthcare and The Female Quotient at a conference or event. Small display shelves with colorful decorative objects are between them.

    HIMSS

  • Group of people standing in a conference or expo hall, with booths and digital displays in the background, and a purple sign above that reads 'limits'.

    RSNA

  • Jodie Lail standing in front of GE Healthcare exhibit at a conference, with medical imaging equipment and other attendees in the background.

    ACC

  • Two women at a professional event holding glasses of champagne, with a large blue screen in the background displaying the words 'There is...' and a photo of people working together.

    HLTH

  • Jodie Lail at VIVE at GE sponsored counter has a purple panel with white text that reads, 'Creating a world where healthcare has no limits,' and the GE Healthcare logo.

    VIVE