Cardiology Coffee Break
15-minute segments showcasing the latest trends and best practices in Cardiology IT, artificial intelligence, enterprise imaging and more.
The Story
The Why
Cardiologists hold one of the most critical roles in hospitals—saving lives while balancing a growing load of administrative responsibilities. With limited time, many cardiologists often skip lunch, let alone sit through lengthy 45-60 minute webinars. Recognizing this challenge, I wanted to create a program that would pique their interest, offer valuable education, and leave them with actionable insights—all within the constraints of their busy schedules.
This led to the creation of Cardiology Coffee Breaks—a concise, 15-minute series designed to fit seamlessly into a cardiologist's day. Every third Wednesday of the month, healthcare professionals could grab their favorite caffeinated (or decaffeinated) beverage and tune in to hear from experts and thought leaders in cardiovascular IT and enterprise imaging.
The Result
The program was an immediate success, achieving over 500 registrations in its first season—a 66% increase from typical webinar attendance rates. Due to its popularity, Cardiology Coffee Breaks became a recurring series, running for three successful seasons starting in 2022. The concise and targeted format quickly gained anticipation from both speakers and audiences, solidifying its reputation as a must-attend event.
The Impact
Cardiology Coffee Breaks had a substantial impact on the CVIT business. It accounted for 20% of the net new leads, becoming a key driver for funnel growth. By creating a low-cost yet high-impact initiative, the program not only engaged busy cardiologists but also generated sustained enthusiasm and educational value, leading to a positive return on investment.
Season 3
As governments evolve regulations and budgets to meet the demands of a changing population, technology will be increasingly relied upon as an integral part of the healthcare architecture to ensure optimized resource utilization; precision monitoring, diagnoses, and treatment; and reduced healthcare delivery costs. The shift to enterprise imaging solutions will provide endless opportunities to see more of our patients and deliver ultimately human care. Find out how to kick start your enterprise imaging journey.
Season 2
From early detection of cardiovascular disease to diagnosis, planning, monitoring and treatment, GE HealthCare's Cardiology IT solutions are there to assist you with every step of the way. Join us for our refreshed 15-minute Cardiology Coffee Break series, focusing on the care pathway journey. While you sip on your favorite cup of coffee or tea, we will show you these integrated solutions can empower healthcare organizations to provide precision care, achieve operational efficiency, and increase patient satisfaction. We do the work for you, so you can focus on what matters most, your patients.
Season 1
Take a coffee break! Sip along with expert speakers for a caffeine-enriched, buzz session in our new educational series, Cardiology Coffee Breaks. In the time it takes you to finish your beverage of choice, presenters will discuss key topics and demo solutions across complex cardiovascular care pathways.
These virtual sessions feature valuable insights and demos – in less than 15 minutes - from leading industry thought leaders on important issues in cardiology, as well as opportunities for attendees to join the conversation.
“I love these series. They are so informative and I look forward to them every month. Keep it up GE”
— A hospital in Houston Texas